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Unbound Survey
Name & Surname
*
Age Range
*
18–24
25–29
30–34
35–39
40–44
45–50
50+
In the past 12 months, have you personally spent £300+ on your health and wellbeing (excluding a standard gym membership)?
*
If a premium preventative health membership cost £365 per year, how would you perceive that price?
*
A
Too cheap to trust
B
Good value
C
Expensive but worth it
D
Too expensive
At what annual price would this type of membership start to feel too expensive for you?
*
Would you consider expensing a preventative health membership through your employer if possible?
*
A
Yes
B
Possibly
C
No
D
I’m self-employed
How urgent is solving your current health concerns or goals? Scale: 1 (Not urgent at all) → 10 (Extremely urgent)
*
0
1
2
3
4
5
6
7
8
9
10
If nothing changed about your health for the next 3 years, how would you feel?
*
A
Completely fine
B
Slightly concerned
C
Concerned
D
Very concerned
How appealing is the idea of being part of a limited-access, invite-only health membership? Scale: 1 (Not appealing at all) → 5 (Very appealing)
*
0
1
2
3
4
5
Would you feel proud to be an early member of a premium preventative health community?
*
A
Yes
B
Maybe
C
No
Does exclusivity (limited spots, invite-only access) increase or decrease your interest?
*
A
Increases interest
B
No difference
C
Decreases interest
Are you currently part of any of the following communities? (Select all that apply)
*
A
Run club
B
Gym-based community (e.g., CrossFit, F45)
C
Startup / tech network
D
Corporate team
E
Creative industry network
F
Wellness community
G
None of the above
If you joined a premium preventative health membership, how many friends or colleagues do you think might realistically join with you?
*
A
0
B
1
C
2–3
D
4–5
E
5+
What would most likely stop you from joining a preventative health membership? (Select up to 2)
*
A
Cost
B
Time commitment
C
Skepticism about results
D
Fear of uncovering health issues
E
Too complicated
F
Prefer to manage health independently
G
Other (please specify)
Does your employer currently offer any of the following? (Select all that apply)
*
A
Private health insurance (e.g., Bupa, AXA)
B
Wellness stipend
C
Gym reimbursement
D
Mental health support
E
None of the above
If your employer subsidised 50% of the membership cost, how likely would you be to join? Scale: 1 (Very unlikely) → 5 (Very likely)
*
0
1
2
3
4
5
If you could only choose one of the following, which would matter most to you?
*
A
Deep biomarker testing
B
A clear, simple health trajectory over time
C
AI-driven daily guidance
D
In-person community and events
E
Access to a premium physical wellness space
Anything else we should know?
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