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Unbound Survey

Name & Surname

*

Age Range

*

Age Range

18–24

25–29

30–34

35–39

40–44

45–50

50+

In the past 12 months, have you personally spent £300+ on your health and wellbeing (excluding a standard gym membership)?

*

If a premium preventative health membership cost £365 per year, how would you perceive that price?

*

If a premium preventative health membership cost £365 per year, how would you perceive that price?

A

Too cheap to trust

B

Good value

C

Expensive but worth it

D

Too expensive

At what annual price would this type of membership start to feel too expensive for you?

*

Would you consider expensing a preventative health membership through your employer if possible?

*

Would you consider expensing a preventative health membership through your employer if possible?

A

Yes

B

Possibly

C

No

D

I’m self-employed

How urgent is solving your current health concerns or goals? Scale: 1 (Not urgent at all) → 10 (Extremely urgent)

*

How urgent is solving your current health concerns or goals? Scale: 1 (Not urgent at all) → 10 (Extremely urgent)

0

1

2

3

4

5

6

7

8

9

10

If nothing changed about your health for the next 3 years, how would you feel?

*

If nothing changed about your health for the next 3 years, how would you feel?

A

Completely fine

B

Slightly concerned

C

Concerned

D

Very concerned

How appealing is the idea of being part of a limited-access, invite-only health membership? Scale: 1 (Not appealing at all) → 5 (Very appealing)

*

How appealing is the idea of being part of a limited-access, invite-only health membership? Scale: 1 (Not appealing at all) → 5 (Very appealing)

0

1

2

3

4

5

Would you feel proud to be an early member of a premium preventative health community?

*

Would you feel proud to be an early member of a premium preventative health community?

A

Yes

B

Maybe

C

No

Does exclusivity (limited spots, invite-only access) increase or decrease your interest?

*

Does exclusivity (limited spots, invite-only access) increase or decrease your interest?

A

Increases interest

B

No difference

C

Decreases interest

Are you currently part of any of the following communities? (Select all that apply)

*

Are you currently part of any of the following communities? (Select all that apply)

A

Run club

B

Gym-based community (e.g., CrossFit, F45)

C

Startup / tech network

D

Corporate team

E

Creative industry network

F

Wellness community

G

None of the above

If you joined a premium preventative health membership, how many friends or colleagues do you think might realistically join with you?

*

If you joined a premium preventative health membership, how many friends or colleagues do you think might realistically join with you?

A

0

B

1

C

2–3

D

4–5

E

5+

What would most likely stop you from joining a preventative health membership? (Select up to 2)

*

What would most likely stop you from joining a preventative health membership? (Select up to 2)

A

Cost

B

Time commitment

C

Skepticism about results

D

Fear of uncovering health issues

E

Too complicated

F

Prefer to manage health independently

G

Other (please specify)

Does your employer currently offer any of the following? (Select all that apply)

*

Does your employer currently offer any of the following? (Select all that apply)

A

Private health insurance (e.g., Bupa, AXA)

B

Wellness stipend

C

Gym reimbursement

D

Mental health support

E

None of the above

If your employer subsidised 50% of the membership cost, how likely would you be to join? Scale: 1 (Very unlikely) → 5 (Very likely)

*

If your employer subsidised 50% of the membership cost, how likely would you be to join? Scale: 1 (Very unlikely) → 5 (Very likely)

0

1

2

3

4

5

If you could only choose one of the following, which would matter most to you?

*

If you could only choose one of the following, which would matter most to you?

A

Deep biomarker testing

B

A clear, simple health trajectory over time

C

AI-driven daily guidance

D

In-person community and events

E

Access to a premium physical wellness space

Unbound Survey

Name & Surname

Age Range

In the past 12 months, have you personally spent £300+ on your health and wellbeing (excluding a standard gym membership)?

If a premium preventative health membership cost £365 per year, how would you perceive that price?

At what annual price would this type of membership start to feel too expensive for you?

Would you consider expensing a preventative health membership through your employer if possible?

How urgent is solving your current health concerns or goals? Scale: 1 (Not urgent at all) → 10 (Extremely urgent)

If nothing changed about your health for the next 3 years, how would you feel?

How appealing is the idea of being part of a limited-access, invite-only health membership? Scale: 1 (Not appealing at all) → 5 (Very appealing)

Would you feel proud to be an early member of a premium preventative health community?

Does exclusivity (limited spots, invite-only access) increase or decrease your interest?

Are you currently part of any of the following communities? (Select all that apply)

If you joined a premium preventative health membership, how many friends or colleagues do you think might realistically join with you?

What would most likely stop you from joining a preventative health membership? (Select up to 2)

Does your employer currently offer any of the following? (Select all that apply)

If your employer subsidised 50% of the membership cost, how likely would you be to join? Scale: 1 (Very unlikely) → 5 (Very likely)

If you could only choose one of the following, which would matter most to you?

Anything else we should know?